As time moved into September 2024, the second quarter of this year had already passed for some time. Relevant market research reports have also been emerging one after another. Previously, we discussed the overall performance of the global smartphone market in the second quarter of 2024. Now, market research reports on the best-selling models in the global smartphone market for that quarter have also been released. It is reported that recently, the research institute Counterpoint Research has announced the market performance of the global economy smartphones:
“In the second quarter of 2024, the global sales of economy smartphones (wholesale price below $150, approximately CNY 1,062) saw a strong recovery, with a year-on-year increase of 10%, and sales exceeded 100 million units. This growth drove the economy smartphones to account for 37% of the global smartphone sales in the second quarter of 2024. And this recovery was largely driven by emerging markets, which accounted for three-quarters of the total sales in this segment. Another factor driving this growth is that smartphone manufacturers are integrating features from high-end smartphones more quickly into more affordable devices. This trend reflects the overall maturity of the smartphone industry.”
So, which models are the best-sellers in this segment?
The Redmi 13C 4G from Xiaomi is the best-selling model in the global economy smartphone market, with a single product accounting for 4.1% of the market share. Next is Samsung’s Galaxy A05, with a 4% market share, ranking second; the same brand’s Galaxy A15 4G ranks third, with a share of 3.3% (Image source: Counterpoint Research). Following are the Redmi 13C 5G and Redmi A3 from Xiaomi, both with a market share of 2.4%. Samsung’s Galaxy A05s ranks sixth, with a 2.3% share; TECNO Spark Go 2024 4G ranks seventh, with a 1.7% share. The OPPO A18 has a 1.5% share, the OPPO A58 4G has a 1.4% share, and the OPPO A38 has a 1.4% share, ranking eighth to tenth respectively. Looking at the best-seller list, Xiaomi’s Redmi brand and Samsung’s A series products have an absolute advantage, and OPPO also performs well overall. These three brands’ economy products dominate this field, each occupying three seats in the top ten best-sellers. It is reported that in the second quarter of 2024, the top ten best-selling economy smartphones accounted for a quarter of the market in this segment, higher than the 21% of the same period last year. Meanwhile, the number of active economy smartphone models has decreased to more than 1,500, which is almost half of that in the same period in 2018. This trend highlights the consolidation of the budget segment, where manufacturers focus on streamlining their product portfolios, and consumers also prefer to buy products from well-known brands. Of course, in addition to the economy segment, which models are the best-sellers in the overall smartphone market is also a concern for many users. According to the recent research report from the same research institute: In the global smartphone market, the Apple iPhone 15 tops the list, with a 4.1% share, making it the best-selling model; the iPhone 15 Pro Max ranks second, with a 3.7% market share; the iPhone 15 Pro takes 3.1% of the share, ranking third (Image source: Counterpoint Research). The Samsung Galaxy A15 5G ranks fourth, with a 2% share; the Samsung Galaxy A15 4G has a 1.8% share, ranking fifth. The iPhone 14 ranks sixth, with a 1.6% share; the Samsung Galaxy A55 has a 1.5% share, ranking seventh; the Redmi 13C 4G ranks eighth, with a 1.5% share; the Samsung Galaxy S24 Ultra ranks ninth, and the Samsung Galaxy A05 ranks tenth, both with a 1.4% share. Referring to the overall list information, there are five high-end models among the top ten best-sellers in the second quarter of 2024, indicating that the global smartphone market is recovering, and the high-end progress of each brand is also being further advanced. Overall, the smartphone market is constantly changing, and the future market situation is also something to look forward to.
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